Hi ! We are indietoy

indietoy was founded by Gordon Sun and Melina Ode Rudianto-Sun, a husband-and-wife duo driven by a deep love for toy making and independent artistry.

What began as a storefront and gallery has grown into a creative hub for the toy community. Through in-person experiences, curated toy drops, and collaborative project developments, indietoy exists to share the joy of making and collecting toys.

More than a showcase, indietoy supports creators at every stage of the process—helping bring ideas from sketch to tangible product. As both a retail space and collaborative studio, we work closely with artists and clients to turn creative visions into real, physical toys, and to build a community around the craft of toy making!