hi ! we are indietoy !

indietoy was founded by Gordon Sun and Melina Ode Rudianto-Sun, a husband-and-wife duo passionate about indie toys. As a small, husband-wife business, they wanted to share their love for these small yet creative finds with the world, by giving local and international indie designers a platform to showcase their toys, merchandise, and art.

But indietoy is more than just a showcase. Our focus is to support artists every step of the way, helping them bring their ideas to life and turning their creative dreams into tangible products.

As both a retail store and a gallery, we’re proud to collaborate with artists and clients to create and share the coolest toys and merchandise imaginable.